Mark Noble has urged West Ham's disaffected supporters to channel their passion into the team's fight against relegation from the Premier League.
Ugly scenes marred the Hammers' 3-0 defeat to Burnley at London Stadium on Saturday, when three spectators invaded the pitch at different moments throughout the game to protest against the club's management.
Noble physically remonstrated with one fan, while co-chairmen David Sullivan and David Gold were ushered away from the directors' box amid a torrent of abuse.
West Ham have called an emergency meeting of its core Safety Advisory Group in response to the crowd trouble and are set to hand out lifetime bans to the individuals who invaded the pitch and "threw missiles".
"We don't want to see that. I don't like to see the club I love dragged through the papers like it has been," Noble said in a club interview.
"I'm as passionate as the fans, I want West Ham to do well whether I'm in the team or not. But sometimes not like that.
"You can't show emotions like that by running on the pitch. For a Premier League football club and the way our club has always been, we're a really passionate bunch of people but at times we show a bit of class and that wasn't the case on Saturday."
"My aim for this football club is to try and be the best it can be." pic.twitter.com/nQBJJggWL0— West Ham United (@WestHamUtd) March 14, 2018
David Moyes' men are attending a training camp in Miami as they seek to maximise a break between fixtures.
Three successive league defeats have left them hovering three points above the drop zone.
"I see it as we've got two options. We either crumble, fold and give up, or we come together and train hard," Noble said.
"My aim for this club is to try and be the best it can be. Things have to change, of course they do, but I'm pretty sure that if we get through this season and regroup in the summer, hopefully we can get together, work out the differences with the fans and push on as one football club.
"Results haven't been ideal but I'm really positive we'll get through it, go away in the summer and come back and hopefully have a much better season next season."
|Strickland apologises for ´stupid decision´ that led to broken hand|
|Five-time Open Championship winner Thomson dies aged 88|
|´Positive´ Pogba not bitter towards media, says Varane|
|Portugal privileged to have ´humble´ Ronaldo, says Pepe|
|Strickland breaks hand punching door after blown save, out for up to eight weeks|
|He will have received good money – Costa delighted by Griezmann extension|
|Kane: Pochettino sent me love hearts after World Cup heroics|
|Nationals place Adams on 10-day DL with broken finger|
|Dybala: I can play alongside Messi|
|Lewandowski: Poland didn´t take enough risks|
|England´s Kane aiming to reach Ronaldo, Messi levels with World Cup performances|
|Kicker given three-year match-fixing ban|
|England confirm Alli thigh injury|
|Federer through, Zverev out in Halle|
|Back on the map and earning letters from ladies, Tabarez embraces Uruguay´s heritage|
|Rampant England rout Australia in record-breaking display|
|Pulisic in right place at Dortmund, says Arena|
|Wilshere confirms Arsenal exit|
|NASCAR at Sonoma: TV schedule, standings, qualifying drivers for Toyota/Save Mart 350|
|Muguruza and Kvitova cruise through in Birmingham|
|Leno among top 10 most expensive goalkeepers|
|Pained Salah unable to halt Russia´s unlikely march|
|Kyrgios downs ´legend´ Murray as Dimitrov and Djokovic progress|
|Neymar pain normal – Coutinho unconcerned by ankle issue|
|Russia 3 Egypt 1: Salah strikes but hosts right on course for last 16|
|We must make Ronaldo less exceptional, says Morocco boss Renard|
|Chandimal handed one-Test ball tampering ban, faces further ICC charge|
|Arsenal sign goalkeeper Leno from Leverkusen|
|Mexico style in Germany win surprised Arena|
|Monaco complete €20m move for Lyon teenager Geubbels|
|Saudi team don´t know cause of aeroplane fire, Pizzi reveals|
|Champions League qualifying draw: Celtic travel to Armenia, Ajax face Sturm Graz|
|I´ve never seen a player win on his own – Santos shrugs off Ronaldo dependence|
|Murray impresses despite narrow defeat on return|
|West Ham land club-record Diop signing|
|El Hadji Diouf hails ´perfect start´ for Senegal|
|Cisse and Senegal give cause for African celebration|
|Carvajal ready to face Iran - Hierro|
|Japan´s World Cup victory over Colombia sparks celebrations on the streets of Tokyo|
|Poland 1 Senegal 2: Good fortune and bad errors hand Africans Group H win|
|England shatter ODI world record with total of 481 against Australia|
|Best yet to come from England hero Kane, says Rashford|
|Salah starts for Egypt against Russia|
|De Jong expects to stay at Ajax|
|Barcelona angered by Pique´s involvement in Griezmann saga|
|Federer begins Halle defence with comfortable Bedene win|
|Tabarez not worried by slow Suarez start|
|Brazil´s Neymar felt pain in his ankle, CBF confirms|
|Griezmann understands Atletico fans´ nerves over Barcelona speculation|
|Queiroz salutes Hierro for uniting Spain|
|Stump from Scotland´s defeat of England auctioned for charity|
|Red Bull will not have works team label, confirm Honda|
|Neymar hobbles out of Brazil World Cup training|
|Ronaldo´s revelry, Messi´s miss and Sanchez´s shocker - Russia 2018, World Cup of the penalty|
|Brazil ask FIFA to explain VAR decisions against Switzerland|
|Colombia 1 Japan 2: Sanchez red spoils Pekerman´s plans|
|Argentina v Croatia: Mercado wants an end to ´Messidependencia´|
|Hoffenheim director suggests €50m bid could land Kramaric|
|England will emerge as a ´champion team´, insists Jones|
|Ryder Cup teams shaping up great, says Strange|
|We cannot replace Iniesta – Abidal|
|Colombia´s Sanchez sees second-quickest World Cup red card|
|France v Peru: Varane and Les Bleus calm after unconvincing start|
|Semenya challenges IAAF hyperandrogenism rule with CAS|
|No Germany line-up changes needed, says Neuer|
|James absent from Colombia line-up|
|Alli to have scan on thigh knock after England win|
|Mooy not using World Cup to facilitate transfer from Huddersfield|
|Billy Vunipola a big loss for England, says Vermeulen|
|´Incredible´ Firmino works like a defender, says Mane|