Richarlison continued to ingratiate himself to the Everton supporters by scoring in a 2-1 Premier League victory over Southampton at Goodison Park on Saturday.
A fee that could reportedly reach £50million raised eyebrows upon Richarlison's arrival from Watford, but he added to his debut double to give Marco Silva his first competitive win at the helm.
The Brazilian converted a cross from Theo Walcott, who opened the scoring against his boyhood club in the 15th minute following a delightfully worked set-piece routine.
Danny Ings, roundly booed by the home fans, pulled one back for Saints on his first start since arriving on loan from Liverpool, but the visitors were unable to salvage a point.
Southampton's sloppy defence was punished when Leighton Baines sent a free-kick short to Morgan Schneiderlin, who flicked a no-look pass through for Walcott to poke past Alex McCarthy.
Everton lost Schneiderlin to injury and matters almost got worse when Jordan Pickford deflected a shot from Ings onto the bar, having initially spilled Cedric Soares' swerving 25-yard drive.
The Toffees nevertheless extended their lead when Richarlison – just two minutes after staying down due to an awkward fall in the box – nodded Walcott's delivery home with a touch off Cedric.
Ings had been a consistent threat and he was left in acres of space to sweep home Mario Lemina's flick-on from James Ward-Prowse's corner nine minutes after the restart.
But Southampton could not maintain their momentum and McCarthy kept out Idrissa Gueye with nine minutes remaining as Everton comfortably saw out their first win of the campaign.
What it means: Two teams on different trajectories
It looks like Everton can only get stronger after this result - new arrivals Lucas Digne, Yerry Mina, Andre Gomes and Bernard were not even included in Silva's squad on Saturday and Kurt Zouma was an unused substitute. They will add serious quality when deemed ready for regular action.
The Toffees looked well-drilled and dangerous, particularly from set-pieces, under the Portuguese, while Southampton struggled to fire after switching to a four-man defence due to Jannik Vestergaard's absence through illness.
Mark Hughes needs to find the right formula quickly or Saints could be facing a long, difficult season in the Premier League.
Pat on the back: Walcott stakes a claim
The arrival of Brazilian winger Bernard will provide Walcott with greater competition for a starting spot. The former Arsenal star showed his quality with a fine finish for the opener and an expert ball to set up Richarlison, though he should have added to his tally when he dragged wide in the 69th minute after neat interplay with Gylfi Sigurdsson.
Boot up the backside: Austin not up to scratch
Charlie Austin was Southampton's highest-scoring player last season with seven goals in all competitions but he lacked sharpness on Merseyside. He was unable to find the target with any of his three shots on goal and struggled to link the play in Southampton's new shape.
Key Opta stats:
- Everton are unbeaten in their last 14 home league games against Southampton (W10 D4), since a 0-2 defeat in November 1997.
- Theo Walcott has scored and assisted in a Premier League game for the first time since January 2013, for Arsenal against West Ham.
- Danny Ings has scored three goals against Everton in the Premier League (in six games), more than against any other side.
Southampton will look to pick themselves up when they entertain Leicester City at St Mary's next Saturday, while Everton travel to Bournemouth and could finally be bolstered by their new additions.
|Maidana: River want Real Madrid clash|
|Cowboys top Eagles in OT behind stellar Cooper display|
|AC Milan evaluating Fabregas signing – Leonardo|
|WATCH: Steelers´ chance at game-tying field goal slips away|
|Hayne will plead not guilty to charges, says lawyer|
|Boca boss Schelotto: The only thing I feel is sadness|
|Cardinals´ Fitzgerald makes NFL history with most receptions for one team|
|River Plate´s Copa Libertadores star Gonzalo Martinez confirms January departure|
|Klopp: I was never worried about Salah´s form|
|Packers QB Rodgers sets NFL record for most passes without an interception|
|World Cup bulking hampered Man United form – Lukaku|
|Leonardo rules out Ibrahimovic Milan return|
|Warriors´ Green to return against Timberwolves|
|I feel for him… we´ll make it work – Butler responds to Embiid´s frustration|
|Torino draw no missed opportunity for misfiring AC Milan, claims Gattuso|
|We´ll always be linked together forever - Wade reflects on playing with James before final match-up|
|O´Sullivan wins record seventh UK title|
|Chiefs secure playoff berth, Saints win NFC South|
|River Plate 3 Boca Juniors 1 (aet, 5-3 agg): Quintero and Martinez clinch Libertadores title in extr|
|WATCH: Chiefs QB Mahomes throws no-look pass|
|Dolphins defeat Patriots on miraculous final play|
|Kizzire eagle snatches QBE Shootout victory|
|AC Milan 0 Torino 0: Donnarumma shines, Cutrone misses late chance|
|Back to the drawing board for West Indies - Chase|
|Copa Libertadores: Messi and Griezmann among stars in Madrid for River-Boca Superclasico|
|Brady sets NFL record for most career TD passes|
|Copa Libertadores: Tevez named on Boca bench for Superclasico final|
|Premier League needs VAR, right now! - Benitez fumes over Dean´s decisions|
|McCall expects Itoje to fit for the Six Nations|
|Solari salutes Real Madrid character after ´ugly´ Huesca win|
|Berbatov defends under-fire Lukaku|
|Sarries crush Blues to maintain unbeaten start|
|Newcastle United 1 Wolves 2: Doherty punishes Yedlin red with late winner|
|Deeney jokes he´ll ´smash´ former Watford star Richarlison|
|Huesca 0 Real Madrid 1: Bale ends drought as Solari´s men edge to victory|
|Ponting: Umpires not looking at no-balls|
|Bale ends longest LaLiga goal drought|
|Porter backs Brees for MVP, Saints for Super Bowl|
|Verstappen eyeing 2019 title fight|
|Wall ´shouldn´t have played´ against Cavaliers after scoring just one point|
|Hazard: Man City the best team in the Premier League despite Chelsea win|
|LeBron explains why he gave a Grizzlies employee his game-worn shoes|
|Bangladesh cruise to ODI victory as seamers punish Windies|
|Football will win over violence, claims CONMEBOL president|
|Alcorcon support Reus Deportiu over unpaid players|
|Saponara explains cheeky celebration after last-gasp leveller|
|Godin and Filipe Luis return to Atletico training|
|Kick It Out condemns alleged racist abuse of Sterling|
|Emotional Oosthuizen clinches South African Open title|
|The Sunday Seven - 7 Key Opta facts for NFL Week 14|
|Martino salutes Atlanta´s grand plan|
|India´s tail must show greater application - Bangar|
|Mourinho: Diogo Dalot can be new Gary Neville|
|Sterling hits out at media coverage of black players|
|Lyon roars with defiance as Australia aim for unlikely victory|
|Bulls coach Boylen: Hooked starters ´embarrassing´ in record loss|
|Martinez pays tribute to Martino, Almiron after MLS Cup glory|
|LeBron: Final Wade matchup will be bittersweet|
|Alvarez-Kovalev rematch set for February 2|
|Newcastle Jets 2 Brisbane Roar 0: Sheppard, Jair score first A-League goals|
|India close in on victory in first Test|
|LeBron flirts with triple-double as Lakers down Grizzlies|
|Lomachenko unifies WBO, WBA titles with win over Pedraza|
|Joshua wants Wilder and Fury fights – Hearn|
|Mavericks rookie Doncic leads impressive fourth-quarter surge to beat Rockets|
|Martinez named MLS Cup MVP|
|Oklahoma´s Murray wins the Heisman Trophy|
|Atlanta United 2 Portland Timbers 0: Martinez scores again as Martino´s men win MLS Cup|
|Sarri to use Hazard as centre forward again|
|Ballon d´Or is a lie – Alba says Messi is world´s best|